Saturday, January 3, 2009

Blast from the Past

 
Got empty wall space? We can help!
In an otherwise unsurprising article from the AP lamenting the further decline of album sales, I came across this awesome little nugget of information:
Ironically, as digital downloads grew, vinyl album sales also climbed. In 2008, more vinyl albums were purchased (1.88 million) than any other year since Nielsen SoundScan began tracking sales in 1991.
According to the article, the biggest offenders were Radiohead’s In Rainbows (guilty as charged), The Beatles' Abbey Road and, strangely, Guns N’ Roses' Chinese Democracy.

But what’s causing this surge in vinyl consumption?  As purchasing music without any type of physical form seems to become more and more the norm, it seems strange that the largest and least convenient format for playing music is seeing a surge. One somewhat obvious answer is that the group most likely to still purchase music in a physical form are its most devout fans: the record collector.  Casual music listeners are content to purchase via iTunes (or, much more accurately, download their tunes for free online), but the rock music faithful still seek out hard to find CDs and vinyl records that provide that soothing hum as it spins on the turntable.

Second, vinyl is hip. Even if you don't have a record player, vinyl albums make for great wall decor. Urban Outfitters has been selling record album frames for the past several years, and even Hot Topic is in on the action, selling new vinyl albums for a variety of bands (including the Radiohead LP).

And therein lies one major answer: even with the album collectors and hipster decorators, the truth is that vinyl is more available today than it has been in decades. More bands are releasing new albums in the antiquated format, and more stores--like the aforementioned Hot Topic, Urban Outfitters and numerous independent record shops--are offering these versions for sale.

Oh, and many of these vinyl albums come with an added mp3 download of the album. How about that for the best of both worlds? I, for one, am sold.

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